Analysis of the Current State and Prospects for the Development of the Tourism Services Market in China
https://doi.org/10.22394/2073-2929-2024-03-47-61
EDN: VPVPAQ
Abstract
Aim. The purpose of the study is to analyze the current state of the Chinese tourism services market and the prospects for its development in the context of the public policy of the PRC.
Tasks. Research objectives: perform a cluster analysis of entrepreneurial activity in the field of tourism, construct a diagram of the distribution of travel agencies by clusters; comply with the current state of the tourism services market in terms of key metrics; study government support measures for the industry; determine the prospects for the development of the tourism services market of the PRC and Russian-Chinese cooperation in the context of the implementation of the new “double circulation” strategy.
Methods. Methodological basis and research methods: systematic approach, logical analysis, synthesis, cluster and regression analysis, content analysis of open sources.
Results. The results obtained: the supply-side model of China’s modern tourism landscape includes three clusters; The specificity of China’s domestic tourism market is the holiday tourism segment; a new driver of economic growth is domestic tourism, the preferences of domestic tourists reflect a wide range of interests; the system of state support for tourism includes direct and indirect methods that adapt to changes in the external and internal environment.
Conclusions. With a high probability, the prospects for cooperation between the PRC and the Russian Federation are assessed quite highly; favorable factors in the development of Russian-Chinese cooperation are the opening of new “windows of opportunity” after the COVID-19 pandemic, as well as the restriction of outbound tourist flows to unfriendly countries and changes in the vector towards the BRICS countries, SCO, and EAEU.
About the Authors
E. A. Kuklina
North-West Institute of Management of RANEPA
Russian Federation
Russian Federation
Evgenia A. Kuklina, Professor of the Department of Business Informatics, Doctor of Economics, Professor
Saint Petersburg
Hefei Wang
North-West Institute of Management of
RANEPA
Russian Federation
Russian Federation
Wang Hefei, Master’s Student of the Department of Economics
Saint Petersburg
References
1. Aleksandrova M. V., Zaitseva T. R., Zaklyazminskaya E. O. Entry Tourism from the PRC to Russia: Current Condition, Problems and Dangers // China: Politics, History, Culture: On the 85th anniversary of Yu. M. Galenovich. Moscow : Limited Liability Company “Sinosfera”, 2018. P. 170–215. (In Russ.) EDN: XSJWWD
2. Wang Ya. International Scientific Cooperation in the Arctic among the BRICS Countries // Administrative Consulting [Upravlencheskoe konsul’tirovanie]. 2023. No. 3. P. 131–139. (In Russ.) EDN: BLGJEA. DOI: 10.22394/1726-1139-2023-3-131-139
3. Zaklyazminskaya E. O. Tourism Industry in China’s Development Strategy. Moscow : National Research Institute of World Economy and International Relations, 2021. 234 p. ISBN: 978-5-9535-0597-0. (In Russ.) EDN: TETTBQ. DOI: 10.20542/978-5-9535-0597-0
4. Kuklina E. A. On the Development of the Tourism Industry through the Implementation of the Socio-Economic Potential of the Regions of Russia (on the Example of the Regions of the Arctic Zone) // Administrative Consulting [Upravlencheskoe konsul’tirovanie]. No. 2 (134). 2020. P. 32–41. (In Russ.) EDN: YTSEKY. DOI: 10.22394/1726-1139- 2020-2-32-41
5. Kuklina E. A. Modern China in the Arctic Economic Space // Eurasian Integration: Economics, Law, Politics [Evraziiskaya integratsiya: ekonomika, pravo, politika]. 2021. Vol. 15. No. 1. P. 19–29. (In Russ.) EDN: JTQPFI. DOI: 10.22394/2073-2929-2021-01-22-31
6. Kuklina E. A. Two Tracks of BRICS Arctic Cooperation // Eurasian Integration: Economics, Law, Politics [Evraziiskaya integratsiya: ekonomika, pravo, politika]. 2023. Vol. 17. No. 3. P. 25–37. (In Russ.) EDN: ZIOQSA. DOI: 10.22394/2073-2929-2023-03-25-37.
7. Li T. The Use of Marketing Tools in International Tourism on the Example of Tourism between Russia and China in Modern Conditions // Innovations and Investments magazine [Innovatsii i investitsii]. 2022. No. 1. P. 23–27. (In Russ.) EDN: HOLTGR
8. Lomanov A. V. Circulation Versus Isolation // Russia in Global Affairs [Rossiya v global’noi politike]. 2021. Vol. 19. No. 3. P. 8–20. (In Russ.) EDN: SLJKEP. DOI: 10.31278/1810–6439–2021-19-3-8-20
9. Mikheev V. V., Lukonin S. A. New Stage in China’s Development amid the “Trade War” with the U. S. // World Economy and International Relations [Mirovaya ekonomika i mezhdunarodnye otnosheniya]. 2019. Vol. 63. No. 2. P. 56–65. (In Russ.) EDN: VXBMJI. DOI: 10.20542/0131-2227-2019-63-2-56-65
10. Moiseenko I. V. The Main Directions of Digitalization of Services Tourism Industry in China, Caused by Challenges of the External Environment // Trade, Service, Food Industry [Torgovlya, servis, industriya pitaniya]. 2022. Vol. 2. No. 2. P. 136–152. (In Russ.) EDN: BEGHUI. DOI: 10.17516/2782-2214-0049
11. He Xiao. Promising Areas of Chinese-Russian Tourism Cooperation in the Arctic // Sociopolitical Sciences [Sotsial’nopoliticheskie nauki]. 2022. Vol. 12. No. 5. P. 118–123. (In Russ.) EDN: UEBMVS. DOI: 10.33693/2223-0092-2022-12-5-118-123
12. Zhang Guangshui. China Border Travel and Policy Choices // Finance, Trade and Economics, 1997. No. 3. P. 55–58. (In Chinese)
13. Chen Guiqiu. Research on the Development and Practice of Cross-Border Tourism in Guangxi Province // Guangxi College of Education Journal. 2004. No. 2. P. 101–104. (In Chinese)
14. Yasinsky V. A., Kozhevnikov M. Yu. Double Circulation: Growth Model for the Chinese Economy in the Next Fifteen Years // Studies on Russian Economic Development [Problemy prognozirovaniya]. 2022. Vol. 33. No. 1. P. 117–124. (In Russ.) EDN: GAXXXV. DOI: 10.1134/S1075700722010154
15. Pang I. Chinaʼs Digital Economy: Divided but Growing [Electronic resource] // ING. 22.11.2022. URL: https://think.ing.com/articles/china-digital-economy-divided-but-growing (accessed: 25.03.2024).
Review
For citations:
Kuklina E.A., Wang H. Analysis of the Current State and Prospects for the Development of the Tourism Services Market in China. EURASIAN INTEGRATION: economics, law, politics. 2024;18(3):47-61. (In Russ.) https://doi.org/10.22394/2073-2929-2024-03-47-61. EDN: VPVPAQ
Views:
378
Email this article 
